Bruwy

Bruwy is a startup based in Barcelona created with the ambition of becoming the ultimate online gift shop for beer lovers.

I was requested to refresh its corporate image and develop a design system that unified its graphic identity with enough flexibility to drive the growth of new editions and product lines.

The project included the definition of the brand’s personality and the development of a direct and friendly brand voice.

Working hand in hand with the Bruwy team, we developed a brand architecture that established the differentiation between the parent brand and the gift line, and in turn enabled the development of a new subscription line called Bruwy Pack.

Illustrations and color freedom are staples of the gift line. This allows the range needed to consistently create new and ever exciting gift boxes.