/ Art direction
/ Branding

Poster series for street performances of Venezuelan traditional dances.

Fundación Bigott

The Request
Fundación Bigott is a brand focused on spreading values of local folklore through various artistic expressions in Venezuela. Therefore, its coverage spectrum is especially wide.

The Challenge
Build a coherent and unifying image for the brand where multiple communication elements can converge, from logos
to much more elaborate images.

The Inspiration
There are some fabrics that were made by venezuelan Aborigines, whose designs in some cases are symmetrical. We decided to choose these sort of "squares". We felt that simple geometric shapes could give the brand its own distinctive personality.