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Solera Times = Quality Times

#MomentoSolera [Cervecería Polar]

Solera Times = Quality Times

Solera, featured in Classic and Light presentation, is positioned as the Premium beer of Venezuela. This distinction has always been present in their advertising campaigns. For this campaign, we wanted to combine these opportunities for drinking with different regional points of Venezuela. Thus, we find a moment of reference that resonates with consumers in a much more personal and local level.
Admiring the macaws soaring on the sky above Caracas.
Watching the colors of the dusk in Barquisimeto.
Discovering new stars in the night that covers the plains.